Flour Girl Bakery

This project is a fictional brand aiming to enhance my skills in logo design and its application. The final logo was inspired by serif fonts used in late 1800’s, early 20th century bakery signs. I created a modern twist with an illustrative flare to this concept. My goal was for the logo to stand alone as a monogram in its simplest form.

I envisioned this brand to include a calming and neutral color palette, that utilizes patterns made from the illustrative asset resembling wheat. This branding is visually simplistic, clean, and modern.